First Java Runtime Environment, then .Net Framework, and now Adobe Integrated Runtime? It seems every major software company wants to put their toes in the already shattered runtime market.
AIR is not as powerful as JRE and .NET, but it does have its advantages. It is at higher level, with even simply API's and geared for internet applications. We will see how much respect the media software company will earn with this move.
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Every major technology vendor is trying to dominate the platform, on which other third-party applications are built. Microsoft has enjoyed the platform leadership for more than a decade and Bill Gates has become the richest man of the world thanks to the Windows dominance.
In fact Microsoft is coming onto Adobe's turf as well with SilverLight, a Flex-like framework for building Rich Internet Applications (think Flash). Google is pushing its range of free web-based office applications to the enterprise world, trying to undermine the Microsoft Office dominance in the business world. Microsoft has been investing millions of dollars trying to match Google's prowess in search and advertising, to no avail though.
In a highly competitive market like IT, nobody dares to rest on his laurel for too long, for fear of being outsmarted by newer generation of ideas and technologies. It's both good and bad. On the one hand the urgency to innovate keeps the IT industry exciting and full of great products, on the other hand one has to keep updating himself to remain relevant.
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